Off the back of the renewed love for hero key workers during 2020, Veolia briefed in an employer brand launch film that celebrated their staff – but crucially, “not cringe”.
After months of focus groups, one key insight stood out. Veolia’s staff didn’t see themselves as ‘heroes’. Clock in, get on with it, clock out. They don’t make a song and dance about themselves.
So neither did we.
Protecting biodiversity, slowing down climate change and decreasing pollution. Just another day on shift.