Marriott were seeking ways to relaunch their Au Soleil collection of hotel experiences, and of course, help guests enjoy their stays more. Because when you’re on holiday, time goes faster and it’s over before you know it. And turns out that’s not just a feeling, it’s scientifically proven.
The first thought was to tell everyone about it through social. But that would’ve been pretty boring, and expected. Our second thought was that, if people felt like holidays went by too fast, let’s slow time down.
So, we created the world’s 25th timezone, AST (Au Soleil Time), localised it within a Marriott hotel and launched it on the longest day of the year. And to mark the new timezone, we built and exhibited the AST Sundial, a monument that counted not the minutes but the moments created by Au Soleil experiences.